Who We Are
Blue Dot Strategy™ is a consulting firm with two principal partners, Elizabeth Lancaster and Scott Campbell.
We have very different, and very complementary, strengths and skills. Together, we deliver a depth of experience, expertise, and ability that delivers exceptional service to our clients.
Our company name is significant. It expresses both our core focus as a consulting firm, and the core values that drive our work.
‘Blue Dot’ is taken from Carl Sagan’s moving description of the earth as the ‘pale blue dot.’ In that often quoted writing, he reminds us that the Blue Dot is the only home we will ever have and that we need to preserve and cherish it, and to treat each other with kindness.
We believe that for profit companies can be powerful agents of that kind of change in the world. Making a profit and making a profoundly positive impact on the earth and its inhabitants need not be in opposition to each other.